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~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~isPartOf:"Sport management review"
~person:"Hohenberger, Christoph"
~type:"article"
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International journal of project management : the journal of The International Project Management Association
Sport management review
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Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
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