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Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.; Kumar, V.; Venkatesan, Rajkumar - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
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Will the frog change into a prince? Predicting future customer profitability
Rust, Roland T.; Kumar, V.; Venkatesan, Rajkumar - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 281-295
Persistent link: https://www.econbiz.de/10009801791
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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384
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Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia; Venkatesan, Rajkumar; Farris, Paul W. - 2014
Persistent link: https://www.econbiz.de/10010424904
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Interfirm collaboration and exchange relationships : an agenda for future research
Borah, Sourav Bikash; Mallapragada, Girish; Bommaraju, Raghu - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 603-618
Persistent link: https://www.econbiz.de/10013271784
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The impact of digital transformation on the retailing value chain
Reinartz, Werner J.; Wiegand, Nico; Imschloß, Monika - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
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Leading IJRM on the path to prominence
Kannan, P. K.; Hung, Iris; Reinartz, Werner J.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012016486
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-344
Persistent link: https://www.econbiz.de/10003906427
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The managerial relevance of marketing science : properties and genesis
Wiegand, Nico; Becker, Maren; Imschloß, Monika; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-344
Persistent link: https://www.econbiz.de/10008324623