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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Clement, Michel"
~person:"Kamakura, Wagner A."
~subject:"Kundenzufriedenheit"
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THE SElKATSUSHA AND THE FIGHT...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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