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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Is there a mere categorization effect in investment decisions?
Lewis, David; Gill, Tripat - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 232-235
Persistent link: https://www.econbiz.de/10011490921
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.; Mazzon, Jose A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
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A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 265-285
Persistent link: https://www.econbiz.de/10011672001