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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kamakura, Wagner A."
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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THE SElKATSUSHA AND THE FIGHT...
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Kamakura, Wagner A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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