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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kim, Ju-Young"
~person:"Spann, Martin"
~subject:"Preismanagement"
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Preismanagement
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Auction theory
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Kim, Ju-Young
Spann, Martin
Natter, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
1
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
2
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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