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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Ruta, Michele"
~person:"Vargo, Stephen L."
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Ruta, Michele
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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