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When brand anthropomorphism alters perceptions of justice : the moderating role of self-construal
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 851-871
Persistent link: https://www.econbiz.de/10011792407
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The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke; Papies, Dominik; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
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Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang; Swait, Joffre; Chen, Yuxin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
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Predicting consumer behavior with two emotion appraisal dimensions : emotion valence and agency in gift giving
Hooge, Ilona E. de - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 380-394
Persistent link: https://www.econbiz.de/10011280169
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The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian; Lauer, Karin; Vomberg, Arnd - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
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Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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Sharing product harm information : the effects of self-construal and self-relevance
Akpinar, Ezgi; Verlegh, Peeter; Smidts, Ale - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 319-335
Persistent link: https://www.econbiz.de/10011882565
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Is there a mere categorization effect in investment decisions?
Lewis, David; Gill, Tripat - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 232-235
Persistent link: https://www.econbiz.de/10011490921
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Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme; Urban, Glen L.; Hauser, John R. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
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The effect of physical possession on preference for product warranty
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425
Persistent link: https://www.econbiz.de/10010223377