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Unfolding large-scale marketing data
Ho, Ying; Chung, Yuho; Lau, Kin-nam - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
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What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra; Shehu, Edlira; Clement, Michel - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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Online marketing : when to offer a refund for advanced sales
Wu, Meng; Teunter, Ruud H.; Zhu, Stuart X. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
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Political ideology and brand attachment
Chan, Eugene Y.; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 630-646
Persistent link: https://www.econbiz.de/10012152470