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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
11
Journal of marketing research : JMR
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Journal of marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Harvard business review : HBR
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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MIT sloan management review
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MSI reports : working paper series
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
2
Identity-based consumer behavior
Reed II., Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
Saved in:
3
Introduction to the special issue on consumer identities
Warlop, Luk
;
Puntoni, Stefano
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10009684925
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