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Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-200
Persistent link: https://www.econbiz.de/10003809038
Cover Image
Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-200
Persistent link: https://www.econbiz.de/10008092934
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The influence of firm predispositions on interfirm relationship formation in business markets
Johnson, Jean L.; Sohi, Ravipreet S. - In: International journal of research in marketing : IJRM ; … 18 (2001) 4, pp. 299-318
Persistent link: https://www.econbiz.de/10006178076
Cover Image
Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10008899525