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Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Chen, Lily Shui-lien; Wang, Michael Chih-hung; Cheng, … - In: International journal of services and standards 4 (2008) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003771399
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Critical management issues in implementing ERP: empirical evidences from Taiwanese firms
Tsai, Wen-Hsien; Chien, Shih-Wen; Fan, Yi-Wen; Cheng, … - In: International journal of services and standards 1 (2004-05) 3, pp. 299-318
Persistent link: https://www.econbiz.de/10006017626
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Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Chen, Lily Shui-lien; Wang, Michael Chih-hung; Cheng, … - In: International journal of services and standards 4 (2008) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10009867333