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~isPartOf:"International journal of services technology and management"
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International journal of services technology and management
Journal of Multivariate Analysis
11
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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An examination of New Product Development strategy and brand equity approaches for retailers
Tsai, Ming-tien
;
Lai, MengKuan
;
Chen, Ching-liang
- In:
International journal of services technology and management
11
(
2009
)
4
,
pp. 355-373
Persistent link: https://www.econbiz.de/10003840865
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