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Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander (contributor) - 2015
Persistent link: https://www.econbiz.de/10011308468
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Editorial: exploring some frontiers issues in the marketing of technology and innovation
Brem, Alexander; Viardot, Eric - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011738658
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Special issue : R&D, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander (contributor) - 2009
Persistent link: https://www.econbiz.de/10003881748
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Marketing of new technologies : the case of renewable energies in the UK
Brem, Alexander; Muehlmann, Frank; Sarmiento, Ted - In: International journal of technology marketing : IJTMkt 6 (2011) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10009405901
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Special issue: Action for innovation : marketing inventions with success
Brem, Alexander (contributor) - 2013
Persistent link: https://www.econbiz.de/10009759287
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Special issue: Using innovation to achieve long-term sustainable positions in markets
Brem, Alexander (contributor) - 2012
Persistent link: https://www.econbiz.de/10009564997
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Product development in the automotive industry : crucial success drivers for technological innovations
Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222
Persistent link: https://www.econbiz.de/10003764282
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Editorial: innovating in the marketing of innovation
Brem, Alexander; Viardot, Eric - In: International journal of technology marketing : IJTMkt 11 (2016) 4, pp. 379-381
Persistent link: https://www.econbiz.de/10011636452