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~isPartOf:"International journal of the economics of business"
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International journal of the economics of business
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Channel strategies and marketing mix in a connected world
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Burger King and McDonald's : where's the spillover?
Yang, Nathan
- In:
International journal of the economics of business
19
(
2012
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10009570695
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2
Burger King and McDonalds: Wheres the Spillover?
Yang, Nathan
- In:
International journal of the economics of business
19
(
2012
)
2
,
pp. 255-282
Persistent link: https://www.econbiz.de/10009978609
Saved in:
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