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~isPartOf:"International journal of wine business research"
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International journal of wine business research
Management learning : the journal for managerial and organizational learning
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What is rogue marketing? : an exploration of how hard seltzer sparked a social media phenomenon
Norris, Cortney L.
;
Taylor, D. Christopher
;
Taylor, …
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10013361905
Saved in:
2
Hold my beer! : consumer perceptions of innovative and sustainable secondary packaging
Norris, Cortney L.
;
Orlowski, Marissa
;
Taylor, Scott <Jr.>
- In:
International journal of wine business research
36
(
2024
)
2
,
pp. 230-247
Persistent link: https://www.econbiz.de/10015326943
Saved in:
3
Forecasting the Mexican craft beer market : an integrated consumer perception conjoint analysis approach incorporating price and product attributes
Castillo-Ortiz, Ismael
;
Lee, Minwoo
;
Taylor, Scott <Jr.>
; …
- In:
International journal of wine business research
36
(
2024
)
2
,
pp. 248-269
Persistent link: https://www.econbiz.de/10015326944
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