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~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Aufsatzsammlung"
~subject:"Market research"
~subject:"Marketing management"
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Aufsatzsammlung
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International journal of wine business research : IJWBR
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1
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
2
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
3
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
4
2013 AMS Conference - wine
marketing
track
Babin, Barry J.
(
contributor
)
-
Academy of Marketing Science
-
2012
Persistent link: https://www.econbiz.de/10010421925
Saved in:
5
Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
Saved in:
6
The entrepreneurial influence on winery market performance : a mediation perspective
Li, Huanmei
;
O'Connor, Allan
- In:
International journal of wine business research : IJWBR
29
(
2017
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10011750880
Saved in:
7
The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
Santos, Vasco
;
Ramos, Paulo
;
Almeida, Nuno
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011814604
Saved in:
8
Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.
;
Atkin, Tom
;
Thach, Liz
;
Cuellar, Steve S.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
4
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
Saved in:
9
A fine wine instrument : an alternative for segmenting the Australian wine market
Johnson, Trent E.
;
Bastian, Susan E. P.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 182-202
Persistent link: https://www.econbiz.de/10011477402
Saved in:
10
Business dynamics of on-premise wine trade: cases from South Korea
Hwang, Jeeah
;
Kunc, Martin
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011477520
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