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Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man; Leppäaho, Tanja - In: International marketing review 40 (2023) 7, pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
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How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie; Wang, Tao; Jia, Yu; Wang, Cheng Lu - In: International marketing review 39 (2022) 6, pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
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Taking the long view of the multinational
Sammartino, André; Merrett, David; Eng, Pierre van der; … - In: Multinational business review 31 (2023) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014286087
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Special issue: International dynamic marketing capabilities
Pfajfar, Gregor (ed.); Mitręga, Maciej (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014524763