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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George; Cadogan, John W.; Veloutsou, … - In: International marketing review 32 (2015) 3/4, pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee; Partouche, Judith; Khelladi, Insaf - In: International marketing review 40 (2023) 5, pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118