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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon; Chun, Eunha; Ko, Eunju - In: International marketing review 34 (2017) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George; Cadogan, John W.; Veloutsou, … - In: International marketing review 32 (2015) 3/4, pp. 307-328
Persistent link: https://www.econbiz.de/10011342734