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~isPartOf:"International marketing review"
~person:"Christodoulides, George"
~person:"Fetscherin, Marc"
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Brand image
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Markenimage
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Consumer behaviour
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Christodoulides, George
Fetscherin, Marc
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Diamantopoulos, Adamantios
2
Ge, Jiaye
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International marketing review
Journal of business research : JBR
5
The journal of product & brand management
5
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
2
European journal of marketing
1
European journal of marketing : EJM
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Handbook of contemporary marketing in China : theories and practices
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International business review : the official journal of the European International Business Academy
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International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Product & Brand Management
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Journal of business strategy
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc
- In:
International marketing review
27
(
2010
)
4
,
pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
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2
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Saved in:
3
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
4
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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