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~isPartOf:"International marketing review"
~person:"Christodoulides, George"
~person:"Moon, Byeong-joon"
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Brand image
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Christodoulides, George
Moon, Byeong-joon
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Diamantopoulos, Adamantios
2
Fetscherin, Marc
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Ge, Jiaye
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International marketing review
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of product & brand management
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Product & Brand Management
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ECONIS (ZBW)
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1
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
2
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
3
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
4
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
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