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~isPartOf:"International marketing review"
~person:"Christodoulides, George"
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Consumer behaviour
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Christodoulides, George
Magnusson, Peter
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International marketing review
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of product & brand management
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
2
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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