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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Casselman, R. Mitch"
~subject:"Marketingmanagement"
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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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