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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Jadeja, Ashwin"
~subject:"Marketingmanagement"
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Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
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