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International sports marketing : summary and outlook
Nufer, Gerd; Bühler, André W. - In: International sports marketing : principles and perspectives, (pp. 379-392). 2014
Persistent link: https://www.econbiz.de/10010246748
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What corporate management can learn from sports
Nufer, Gerd; Bühler, André W. - In: International sports marketing : principles and perspectives, (pp. 357-377). 2014
Persistent link: https://www.econbiz.de/10010246749
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Sports marketing in Western Europe
Nufer, Gerd; Bühler, André W. - In: International sports marketing : principles and perspectives, (pp. 111-135). 2014
Persistent link: https://www.econbiz.de/10010246759
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Marketing in sports
Bühler, André W.; Nufer, Gerd - In: International sports marketing : principles and perspectives, (pp. 21-53). 2014
Persistent link: https://www.econbiz.de/10010246764
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International sports marketing : introduction and perspectives
Bühler, André W.; Nufer, Gerd - In: International sports marketing : principles and perspectives, (pp. 3-20). 2014
Persistent link: https://www.econbiz.de/10010246771