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~isPartOf:"Internet advertising : theory and research"
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Internet advertising : theory and research
Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of wine business research : IJWBR
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International Journal of Wine Business Research
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Electronic word of mouth as a promotional technique : new insights from social media
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Internet advertising : one face or many?
McMillan, Sally J.
- In:
Internet advertising : theory and research
,
(pp. 15-35)
.
2007
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