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~isPartOf:"Introductory Chapters"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Bacharach, Michael"
~person:"Brakus, J. Joško"
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The Hi-Lo Paradox, from <i>Beyond Individual Choice: Teams and Frames in Game Theory</i>
Bacharach, Michael
-
Princeton University Press
consistent with recent findings in social
psychology
and evolutionary biology. As the culmination of Bacharach's long …
Persistent link: https://www.econbiz.de/10005453805
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From experiential
psychology
to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
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