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~isPartOf:"Introductory Chapters"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Brakus, J. Joško"
~person:"Saini, Ritesh"
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Introductory Chapters
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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From experiential
psychology
to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
2
The psychological underpinnings of relative thinking in price comparisons
Saini, Ritesh
;
Thota, Sweta C.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10003981576
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