Similar Search Results

La gestión de la programación teatral en España

Cuadrado García, M.; Pérez Cabañero, C. - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 1, pp. 79-89

a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this …

Persistent link: https://www.econbiz.de/10010280416

Situación actual y planteamientos futuros para la investigación de marketing in España

Gázquez Abad, J. C.; Jiménez Castillo, D. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 169-183

Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight … compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … editions of the main conference on marketing held in Spain, the Spanish Marketing Academic Conference. The final objective of …

Persistent link: https://www.econbiz.de/10010280484

La gestión del supermercado virtual: Tipificación del comportamiento del cliente online

Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112

This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...

Persistent link: https://www.econbiz.de/10010280549

Can augmented reality satisfy consumers' need for touch?

Gatter, Shirin; Hüttl‐Maack, Verena; Rauschnabel, … - In: Psychology & Marketing 39 (2021) 3, pp. 508-523

utilitarian benefits. The findings contribute to the AR marketing and online retailing literature by demonstrating that AR … digital marketing. …

Persistent link: https://www.econbiz.de/10014485926

Context in augmented reality marketing: Does the place of use matter?

von der Au, Simon; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & Marketing 40 (2023) 11, pp. 2447-2463

important insights regarding the influence of context on downstream variables in their AR and metaverse marketing strategies. …

Persistent link: https://www.econbiz.de/10014503957