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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
Saved in:
2
Special issue: Social media, the digital revolution, and the business of media : guest co-editor:
Kaplan, Andreas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011433769
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