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Traditional media and their internet spin-offs : an explorative study on key levers for online success and the impact of offline reach
Kolo, Castulus; Vogt, Patrick - In: JMM : the international journal on media management 6 (2004) 1_2, pp. 23-35
Persistent link: https://www.econbiz.de/10009136045
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Strategies for growth in the media and communications industry : does size really matter?
Kolo, Castulus; Vogt, Patrick - In: JMM : the international journal on media management 5 (2003) 4, pp. 251-261
Persistent link: https://www.econbiz.de/10009136060