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~isPartOf:"JMM : the international journal on media management"
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JMM : the international journal on media management
Telecommunications policy : the international journal of digital economy, data sciences and new media
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23rd Biennial Conference of the International Telecommunications Society (ITS): "Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world", Online Conference / Gothenburg, Sweden, 21st-23rd June, 2021
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Using Rogers's diffusion of innovation model to examine the willingness to pay for public television in Taiwan
Sarrina Li, Shu-chu
;
Ku, Linlin
;
Liu, Yu-li
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10009777115
Saved in:
2
Using Rogers's Diffusion of Innovation Model to Examine the Willingness to Pay for Public Television in Taiwan
Sarrina Li, Shu-Chu
;
Ku, Linlin
;
Liu, Yuli
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010122642
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