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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Matzler, Kurt"
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Matzler, Kurt
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Jahrbuch der Absatz- und Verbrauchsforschung
Marketing letters : a journal of research in marketing
Harvard-Business-Manager : das Wissen der Besten
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
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ECONIS (ZBW)
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Mystery Shopping als Instrument zur Messung der wahrgenommenen Dienstleistungsqualität von Banken
Matzler, Kurt
;
Kittinger-Rosanelli, Christine
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10001525117
Saved in:
2
Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.
;
Matzler, Kurt
;
Szykman, Lisa R.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
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