Knowledge externalities are considered by the Intellectual Capital Outlook as generator of long-term wealth. In this scenario, human capital has a key role in the local development. In this paper, we propose a novel methodology to determine the human development capacities of knowledge cities...

The education and selection of the public marketing specialists is a new challenge that has to be met, due to the new development of the area and the interest paid by the public sector to the marketing theory and practice. That is why first we compare the skills required from the marketing...

The economy of knowledge requires measures of national wealth that take into account aspects not contemplated by GDP, in order to portray the situation of a country more truthfully. In this paper, we use a new model to measure the intellectual capital of nations, adapted from microeconomics. It...

The success of public and business activities fundamentally depends on the management through decisions. In our opinion, a synchronism between public and business management is a must in order to find proper solutions, especially in crisis time. On the other hand, there should be differences...