Narrow search
Showing 1 - 2 of 2
Cover Image
Developing consumer brand relationships built to last : brand stress, catastrophic events and negative social network campaigns
Nobre, Helena; Becker, Kip - In: Journal for international business and entrepreneurship … 6 (2012) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10010029240
Cover Image
Developing consumer brand relationships built to last : brand stress, catastrophic events and negative social network campaigns
Nobre, Helena; Becker, Kip - In: Journal for international business and entrepreneurship … 6 (2012) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10009615828