//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal for international business and entrepreneurship development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Service entry strategies into...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Australia
1
Australien
1
Brand management
1
Dienstleistungsmarketing
1
Globalisierung
1
Globalization
1
Markenführung
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Merrilees, Bill
2
Wong, Ho Yin
2
Published in...
All
Journal for international business and entrepreneurship development
Journal of business research : JBR
22
European Journal of Marketing
13
The journal of brand management : an international journal
13
International journal of retail & distribution management
10
Journal of Business Research
9
Baltic journal of management
8
Journal of Product & Brand Management
7
Baltic Journal of Management
6
European journal of marketing : EJM
6
International Journal of Retail & Distribution Management
6
Marketing Intelligence & Planning
6
Journal of marketing management : MM
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International Marketing Review
3
International marketing review
3
Journal of Business & Industrial Marketing
3
Journal of hospitality marketing & management
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Asia Pacific Journal of Marketing and Logistics
2
Australasian marketing journal
2
EBS review
2
Interdisciplinary approaches to product design, innovation, & branding in international marketing
2
International journal of management practice : IJMP
2
International journal of trade and global markets
2
Journal of East-West business
2
Journal of retailing and consumer services
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
Qualitative Market Research: An International Journal
2
The challenge of BRIC multinationals
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The service industries journal
2
2007 Business & Economics Society International Conference ; Vol. 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10009887439
Saved in:
2
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->