Purpose – As global markets become more customer oriented, rapid response rates are now often among the most important metrics in business. To achieve the required agility, many companies are forced to take decisions of whether to vertically integrate a value chain or to outsource some of its...

Purpose – The purpose of this paper is to analyze the case of a manufacturing firm situated in an industrial city of India, focusing on supply chain management issues of the concerned organization from two operational perspectives: supply side (or the procurement side) and the distribution...

Purpose: This paper develops a comprehensive marketing framework that firms could use as a foundation for developing a successful business model that ensures sustainability in BOP markets. Design/methodology/approach: The study employs a qualitative research approach based on semi-structured...

Purpose: The purpose of this paper is to address both the evolutionary and control aspects associated with the management of artificial superintelligence. Through empirical analysis, the authors examine the diffusion pattern of those high technologies that can be considered as forerunners to...

Purpose: Physical security has remained an important reason for, and the consequence of, societal living. In recent times, the threat potential and the risks of loss and damage due to criminal activities have increased substantially. In Indian Railways, it is being increasingly felt that...

Purpose: Literature suggests that branding effectiveness measures are present in for-profit sectors but lacks such comprehensive measures for the non-profit sector. Moreover, most of the branding effectiveness measures are either based on brand image approach or on brand identity approach. The...

Purpose: Security and safety have remained important concerns for mankind since ancient times. In the context of railways, however, the threat perceptions to safety and security have increased significantly lately. In view of this, the Indian Railways requires an effective and efficient...

Purpose – The purpose of this paper is to present a modeling approach for aggregate and disaggregate level models for cluster‐based diffusion of a new technology. The aggregate approach refers to the diffusion modeling of a product at the overall population level, while the disaggregate...

Purpose – Web sites are the first point of interaction in the virtual environment and information and entertainment aspects are the most important tenets of web sites. Thus, it becomes important to know how much information and entertainment is required, is adequate and appropriate for a web...

The objective of this article is to develop a conceptual analysis of entrepreneurship, innovation, and strategic marketing, and examine their critical linkages with each other for the success of an organisation. Understanding of each of these areas and their linkages is important as they...