Purpose: Sustainable functionality development (FD) is decisive to firm's profitability in their new innovation in a competitive market. While functionality instills attractive values in innovative goods leading to a dramatic increase in profit through increasing demand and higher prices, it...

Purpose – A virtuous cycle between effective utilization of external resources and functionality development can be constructed. Given that the timely emergence of new functionality in an efficient way is crucial to a firm's competitive strategy in an era of mega‐competition, construction of...

Purpose – Thai domestic automotive parts companies have to manage their technology and human resources effectively and efficiently. This paper attempts to identify the key factors for management of their technology and human resources. Design/methodology/approach – Questionnaires were sent...