Purpose: The industry-wide adoption of a novel practice is often considered to be an institutional change. Although research on institutionalization has been accumulating, how and why embedded actors in the field become motivated to embrace change that remains sidelined. Viewing the...

Purpose – To heed the calls for more inquiries into the tacit behavior in the partnering process and the latent rules underpinning the success of partnerships, the purpose of this paper is to develop a process model that explains when and how partner fit triggers the generation of trust...