Purpose: This paper develops a comprehensive marketing framework that firms could use as a foundation for developing a successful business model that ensures sustainability in BOP markets. Design/methodology/approach: The study employs a qualitative research approach based on semi-structured...

The purpose of the current study is to identify the factors affecting work‐family conflict among women executives. The relationship of personal and organizational characteristics to work‐family conflict has also been studied. The study is based on the responses of 271 women executives...

Admittedly, in the happening world of today, the woman has become concertedly visible. She is treading every domain of activities with self‐belief and proven competence. Her forays into the male monopoly of executive role in management affairs have registered a significant success in spite of...