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Journal of Advertising Research
International journal of advertising : the quarterly review of marketing communications
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Centre for Marketing working paper / Centre for Marketing, London Business School
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Journal of marketing management : MM
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MSI reports : working paper series
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Journal of Economic Psychology
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Marketing management : a quarterly business management publication of the American Marketing Association
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Journal of economic psychology : research in economic psychology and behavioral economics
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Balance Sheet
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Business performance measurement : theory and practice
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Business performance measurement : unifying theories and integrating practice
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Does marketing need reform? : fresh perspectives on the future
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Financial times handbook of management
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The Waste in Advertising Is the Part That Works
AMBLER, TIM
;
HOLLIER, E. ANN
- In:
Journal of Advertising Research
44
(
2004
)
04
,
pp. 375-389
Persistent link: https://www.econbiz.de/10005120142
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