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Ray, Michael L.
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WANSINK, BRIAN
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Wansink, Brian
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Journal of Advertising Research
Faculty & research / Insead : working paper series
13
Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
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Journal of advertising research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of retailing
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Marketing Letters
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Fundamentals of marketing research ; Vol. 3
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Journal of Product & Brand Management
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Journal of food products marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing Science
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Marketing research : a magazine of management and applications
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Developing a Cost-effective Brand Loyalty Program
WANSINK, BRIAN
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 301-309
Persistent link: https://www.econbiz.de/10005624811
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Estimating an Advertisement's Impact on One's Consumption of a Brand
Wansink, Brian
;
Ray, Michael L.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 106-113
Persistent link: https://www.econbiz.de/10005624821
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