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DAHL, DARREN W.
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Journal of Advertising Research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Advertising in developing and emerging countries : the economic, political and social context
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Brick & mortar shopping in the 21st century
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Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
DAHL, DARREN W.
;
FRANKENBERGER, KRISTINA D.
;
MANCHANDA, …
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 268-280
Persistent link: https://www.econbiz.de/10005425121
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