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~isPartOf:"Journal of Advertising Research"
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Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
PHELPS, JOSEPH E.
;
LEWIS, REGINA
;
MOBILIO, LYNNE
; …
- In:
Journal of Advertising Research
44
(
2004
)
04
,
pp. 333-348
Persistent link: https://www.econbiz.de/10005624818
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