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FARRELLY, FRANCIS
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GREYSER, STEPHEN A.
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Journal of Advertising Research
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Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
FARRELLY, FRANCIS
;
QUESTER, PASCALE
;
GREYSER, STEPHEN A.
- In:
Journal of Advertising Research
45
(
2005
)
03
,
pp. 339-348
Persistent link: https://www.econbiz.de/10005120159
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