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~isPartOf:"Journal of Advertising Research"
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Impact of Gender Differences on the Evaluation of Promotional Emails
PHILLIP, MARISSA V.
;
SURI, RAJNEESH
- In:
Journal of Advertising Research
44
(
2004
)
04
,
pp. 360-368
Persistent link: https://www.econbiz.de/10005120139
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