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~isPartOf:"Journal of Advertising Research"
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DERBAIX, CHRISTIAN
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PECHEUX, CLAUDE
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Journal of Advertising Research
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
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Recherche et applications en marketing
3
The journal of consumer marketing
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Annales de sciences économiques appliquées
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Journal of Economic Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of the Academy of Marketing Science
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European Journal of Marketing
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European journal of marketing : EJM
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International Journal of Retail & Distribution Management
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International Review on Public and Nonprofit Marketing
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International journal of advertising : the review of marketing communications
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Journal of Business Research
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Journal of Consumer Marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing letters : a journal of research in marketing
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A New Scale to Assess Children's Attitude toward TV Advertising
DERBAIX, CHRISTIAN
;
PECHEUX, CLAUDE
- In:
Journal of Advertising Research
43
(
2003
)
04
,
pp. 390-399
Persistent link: https://www.econbiz.de/10005624816
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