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MAN, YUEN SZE
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PRENDERGAST, GERARD
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Journal of Advertising Research
International journal of advertising : the quarterly review of marketing communications
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Perceptions of Handbills as a Promotional Medium: An Exploratory Study
PRENDERGAST, GERARD
;
MAN, YUEN SZE
- In:
Journal of Advertising Research
45
(
2005
)
01
,
pp. 124-131
Persistent link: https://www.econbiz.de/10005264828
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