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What Drives Renewal of Sponsorship Principal/Agent Relationships?
FARRELLY, FRANCIS; QUESTER, PASCALE G. - In: Journal of Advertising Research 43 (2003) 04, pp. 353-360
Persistent link: https://www.econbiz.de/10005624807
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Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
FARRELLY, FRANCIS; QUESTER, PASCALE; GREYSER, STEPHEN A. - In: Journal of Advertising Research 45 (2005) 03, pp. 339-348
Persistent link: https://www.econbiz.de/10005120159